Turning (loving) satire on the community not just our foes, this strip features cynicism about gay self help books, popular at the time (1982). The gay community was just emerging from personal isolation, where every gay kid thought he was the only queer in town. Books by esteemed professionals with lots of initials after their names gave us intellectual solace. That was the product you plopped down your $11.95 for.
The other comment this strip evokes is one that'll become pretty obvious. When I felt I had a strong idea for a strip, I would often use the basic concept in two consecutive strips, but with gags hitting different points. #16 and #17 are such a pair.
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